Chapter 17 Personal Selling and Sales Management

Tesla came to the conclusion on what target market they would enter by figuring out what group of people can afford the Model S, and who will want an Eco friendly vehicle. Tesla Model S meets the requirements of a personal seller but, only in two states. Tesla is prohibited to sell in  many states directly and face to face because they have no dealer network. This product is more likely to need personal selling because it is expensive, different, and requires convincing. although they make relationships through their showrooms with their very informative salesperson they are not allowed to close the deal or even let you test drive the car (in most states) the most you can do is get in the car and look at it. The Tesla websites collects feed back through the forum conversations, the blogs, and emails. Their customers find them by hearing about the company through the grapevine. like me I never heard of Tesla before until someone told me about them, then I became interested. After a company like Tesla collects certain knowledge they act on it and innovate. Tesla is vigorously fighting to get rights to sell direct across the United States.