Tesla as a company is growing and becoming something more people know about and recognize. when I mention Tesla to a person they say, "oh the electric car". Their logo is recognizable and memorable. they are becoming not just a brand associated with cars but also striving to become a leader in technology, which improves their brand equity. Tesla and the Model S is Known for being a leader in electric car manufacturing. The Model S might be becoming more popular but that's not enough. The Model S is an amazing car but it is new, and it will take sometime for people to recognize its capabilities. Tesla is a car that requires shopping and a lot of information because its different and expensive. The car starts at $79,000 and ends at $95,000 fully upgraded. The standard battery is 40 KWh with 160 miles and the premium performance battery is 85 KWh and 300 miles. You can fully customize the car to your preference from the paint to the rims. i comes standard with a 17 inch touchscreen monitor and a 200 watts 7 speaker stereo system. The standard charger for the car comes with the car, and the supercharger is 15,000. The warranty for this car is great and some say unbeatable. The trademark for Tesla is (TSLA). and is at $151 a share.
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