In a Car company the consumers decision of buying a car is based on specific needs and wants, how it touches the senses, what persuades them to buy, their personality, lifestyle, and physicological factors. Since Tesla is marketing to the upper middle class green friendly baby boomer target market, the green friendly standard is met because the car has zero emission and is not harming the environment. This target market is most likely hard working, smar,t and feeling like they deserve something nice. The Model S is appealing to the eye, its quiet and FAST. People already know that its a electric car that looks good by now, but electric cars h a bad reputation in the sense of proformance, until now. I aveposted a Video that shows the electric vehicle proforming as it beats the high end sport car BMW M5 in a drag race. a person will learn alot about Tesla frome someone like me that is always talking about this car and the comapany. When you see the car at a showroom or on a test drive it speaks for its self in the sense of marketing. In a showroom there will a salesperson who knows everything about the car and the compant that will try to convince you on why a person should purchase this vehicle. The company markets mainly how much its going to save you in the long run, its proformance, how its safe for the environment, saftey, and how appealing it is. This car is an alternative to the sporty internal combustion vehicles because it matches them in all catorgories of proformance and saftey. When consumers are adopting the Electric car coulture It takes some time for a consumer to make the decision because it is an alternative and not traditonal. Some frequently asked questions are; how far can i go?, how long does charging take?, how is energy generated?, how much can i save ?. This car is kinda young in the industry so will take a while to go through the socialization process.
MODEL S BEATS M5 IN DRAG RACE
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